Digital Marketing Portfolio
Coors/Stage AE Football Game Mobile Photo
Pittsburgh, PA
With Mobile Photo, fans tailgating before a football game had their picture taken with the Coors Light girls and "explorers," then easily shared it with their Facebook friends. The branded image was not only a hit for the fans, but a huge branding opportunity for Coors Light to reach their target audience. The open rate by fans was of over 600%. Yes, 600%.