Logo & Identity Portfolio
Rohrich Automotive Group
Pittsburgh, PA
Since 1921, Rohrich has offered some of the finest vehicles in the automotive industry. When they wanted to change long-time logo, it had to maintain the letter "R" prominently. Action stylized the "R" with a rounded form much like the vehicles of today. The "R" opens up like a road and the tagline "The Road Begins at Rohrich" was born.