Web & Interactive
If your Web site is over two years old or is not returning on your investment, it is time for a redesign. Your Web site is the cornerstone for all marketing and communication efforts. It is often the first touch point of your business. If it isn't creating a positive impression, it can hurt your business. A site that gets results is a combination of form and function. Good design is more than making it look good. It must engage, be easy to navigate, and direct the visitor to a specific call to action. Action can help in all aspects of Web development including strategy, content development, design, development, optimization, maintenance, and marketing.
See the results by viewing some of our Web site design work.
Mobile and Responsive
Over half of online purchases are made on mobile devices and 60% of mobile devices are smartphones. Buying decisions are made seven times faster on smartphones than desktop computers. Are you convinced you need a mobile presence? All Web sites Action develops work on mobile devices, but consumers now expect a mobile friendly site where they don't have to resize. Action can build a separate mobile Web site or create a responsive Web site. Responsive Web design is a site that adapts to the screen size of the device used by the consumer. This creates a better user experience and is recommended by Google. Action can help identify which is best for your business and your audience.
Search Engine Optimization (SEO)
SEO is a moving target and the algorithms are ever-changing. Content is developed not only for the customer, but for the search engines. Balance with proper meta tag use, targeted keywords, and links are all key factors in successful optimization. All Action Web sites are optimized based on Google standards to give your business the best opportunity to place well in the search results pages.
Search Engine Marketing (SEM)
Once your site is optimized, it is time to consider search engine marketing. There are two methods; organic and pay-per-click (PPC). Organic is based on content and PPC is based on advertising. Think of it as renting versus buying. Organic takes time but once established, is set for long term. With PPC, you get faster results, but once you stop, you have nothing. Action can help your business with either or a combination of the two.
Your site is routinely checked to make sure it loads properly and links are working. The key is to keep your information fresh. Action can update your site, set up a content management system (CMS), or train you to make revisions.
Social media has become a critical voice for businesses. It is interactive and engaging. There are hundreds of social media sites, but which is right for your company? How many can your business effectively manage? Action can help you navigate the sea of social media sites, build a strategy, and execute. An effective strategy is one that is more than just promotional. It needs to be conversational, informational, and of value. It must show you are a person - not just a business. A solid social media strategy provides your customers with a platform to help promote your business. Why not use the power of third party endorsement for your marketing? Let Action help you start the conversation.